In the 2007s, KFJ trading started as a family-owned Import, Export, Wholesales, Retail and Distribution company. KFJ serviced local and international markets with fresh and value-added products to UAE,Bahrain ,Oman ,DRC Congo ,Ethiopia .Rwanda, Mali, Uganda, Kenya etc .
We strive for excellence in products, service and relationships. Our mission is one of continuous improvement, innovation and sustainability of support the nutrition values of the people in the Globe. For over 18 years KFJ has sourced the highest quality products from around the globe to satisfy our highly innovative and world class food industries. We have an excellent portfolio of trusted brands across many of our industries largest categories, We source our products and manage the cold chain from over 30 countries throughout Europe, Asia, the Middle East, Africa etc.
We value long-term partnerships with our Farmers ,Suppliers, Distributors and End users. We believe this provides stability to all parties and the confidence to invest in growing our industry. Our product offerings are supported by sales and marketing excellence through all major distributors, this provides large scale, efficient delivery of Fish , Meat Fruits ,Vegetables and Nuts, products to thousands of outlets every day including Modern Trade , Supermarkets .B2B ,B2C , C2C, Restaurants, Cafes, Hotels, Caterings , Hospitalities, Airlines, Cruise, , Route outlets and other food service customers.
KFJ is committed to taking a leadership role in subscribing to high standards of ethical conduct by working with our suppliers to positively influence social, ethical and environmental outcomes. By ensuring the products we source are ethically produced we provide a platform from which responsible behaviours can build.
Our vision is to support the nutrition values of the people in the world.
Continuously striving to add value to people’s health and wellness with fresh and natural products of finest quality, best price and fastest services to the clients in current and operating markets through excellence, honesty and collaboration. Developing and spreading culture of Health and balanced nutrition and consumption of Fish, Meat, Fruits, Vegetables , Nuts and related products
Long –term growing, profitable, sustainable and prominent business growth within KFJ Group.
In order to achieve our mission and vision our company has four main objectives which are:
We have engaged farmers to produce for us through contract farming. This we do by establishing market requirements and where possible, conduct technical trainings covering specific areas such as food safety, hygiene and sanitation, safe use of pesticides, harvesting and post -harvest handling methods.
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